Welcome

I am an ordinary person with one unusual fear that shaped everything I have done since I was a kid. I feared living an ordinary life.

That fear made me build things. Break things. Start over again and again. I was not exceptionally talented, but I had one trait that changed everything. When I set a goal, I hit it. That came from growing up with no one to count on, no roadmap, no guidance. Only the decision that I would figure it out myself.

I reinvented myself more than once. From being the quiet kid with glasses no one noticed, to chasing image and empty parties, to realizing none of it brought real happiness. What did bring it? Creating. Learning skills with my own hands. Building things from scratch. When I taught myself guitar and piano, I felt powerful for the first time. That energy carried into launching businesses, waking at 4:00 a.m. for years, writing a thousand blog posts in a year, and turning one of them into one of the biggest health sites in the Netherlands. Every lesson compounded. Every setback became fuel. As a challenge, I even programmed this entire website myself in two weeks while learning to code from scratch through an online course (video link).

That same drive flows into VINCERA. Like laser focused Olympians who pursue gold, purpose drives us. We align with ambitious people who share this pursuit of greatness, the ones who do not settle for ordinary.

The name VINCERA comes from the Latin word that means to win. It is rarely used in everyday language which gives it a sharp and timeless strength. That uniqueness granted us the exclusive right to trademark it, which strengthens our identity and simplifies its global reach. While the world may need to learn it, Italians already know it. It feels instantly familiar without effort.

This brand is more than clothing. It is a symbol of resilience, focus, and the relentless refusal to settle. This is our story.